The New esSCENTials: 5 Gifts to Stock in Your Shop!

The New esSCENTials: 5 Gifts to Stock in Your Shop!

Retailers: looking for unique new gifts to stock on your shelves? From Happy Birthday to Happy Housewarming, the Neighborhood Line by Ella B. Candles offers a range of home fragrance products that can be custom-tailored to answer ANY gifting needs! New to the Neighborhood? Here’s how it works: we partner with boutiques and small businesses across the country to create a collection of home fragrance products personalized for YOUR customers. Stockists start by picking scents, then assigning them unique names. (Locally-inspired names are the Neighborhood Line’s claim to fame, but we encourage our retailers to get creative and think beyond local when naming their creations!) Our signature box-and-box wrapping makes any Neighborhood product the perfect grab-and-go gift, while your personalized touch turns it into the total package. Whether you’re a new store planning your opening order or an existing retail partner ready to freshen up your offering, we know that a little inspiration can go a long way. That’s why we’ve compiled a shortlist of must-have gifts to include in your Neighborhood collection. We call ’em the esSCENTials because these staples are sure to be hot sellers, no matter the season. Keep scrolling to see the Gotta-Have gifts that you’ve gotta keep in stock! host hostess gift

A Toast for the Host!

Don’t wait for the holidays to stock up on gifts for the host! ‘Hostess with the Mostest’ has consistently been a hot Neighborhood add-on, regardless of the season. For the new year, we’re offering a revamped version of this fan favorite. Whether your customers are shopping for the Queen of the Castle (or the King of the Kitchen), make sure they don’t turn up empty-handed with ‘A Toast to the Host.’ We recommend pairing ‘A Toast to the Host’ with Fragrance No. 19 (Jasmine, Lily and Bitter Orange) and Peach grosgrain ribbon (shown above). birthday anniversary gift

Gifts for ANY Big Day!

‘Happy Birthday’ has long been a top Neighborhood add-on, but the once-a-year occasion isn’t the only Big Day your customers are shopping for. ‘Cheers to Another Year’ offers a celebratory gift that can cover a multitude of milestones — from birthdays to anniversaries (and even the New Year!) We recommend pairing ‘Cheers to Another Year’ with Fragrance No. 11 (Lemon Zest and Vanilla) and Aqua grosgrain ribbon (shown above). congrats gift

Gifts for Any Occasion!

Speaking of celebratory gifts that aren’t occasion-specific.. enter ‘Pop. Fizz. Clink.’ From raising a glass to the newlyweds to toasting a big promotion, this congratulatory concept can be gifted for any occasion that calls for champagne. We recommend pairing ‘Pop. Fizz. Clink.’ with Fragrance No. 24 (Leather, Tobacco, Amber and Musk) and Toffee Shimmer satin ribbon (shown above). housewarming realtor gift

A Unique Local Gift

Don’t forget to pay homage to Home Sweet Home! ‘There’s No Place Like Home’ makes a nod to wherever you call home, and makes the perfect housewarming or realtor gift. We recommend pairing ‘There’s No Place Like Home’ with Fragrance No. 23 (Spearmint, Peppermint and Eucalyptus) and Light Coral grosgrain ribbon (shown above). gift idea candle

Something Special for Someone Special

From ‘Sweet Friend’ to ‘You Are My Person,’ add-ons that celebrate a special someone have always been a Neighborhood mainstay. New for 2020, ‘You Are My Sunshine’ offers a colorful new creation that can be gifted to soulmates and soulsisters alike! We recommend pairing ‘You Are My Sunshine’ with Fragrance No. 27 (Cilantro, Orange and Myrrh) and Daffodil grosgrain ribbon (shown above).

Tell Your (Scent) Story

If you’re an Ella B. Candles retailer, you’re already familiar with the Neighborhood concept: pick your favorite fragrances and give them locally-inspired names to create a candle collection that is custom-tailored for your hometown. But… what if you want to think outside of the Neighborhood? You aren’t limited to street names and parts of town. There are plenty of ways to expand your collection, from sweet sentiments to sassy taglines. We love to see how our retailers get creative when naming the candles in their collections, and we want to inspire you to explore the possibilities. With 27 fragrances and a full spectrum of colored ribbons to choose from, there are endless ways to tell your story. Here are some of our favorite creative pairings. No. 26 – Sandalwood & Cashmere; a fabulously feminine fragrance that is soft, sweet, and undeniably chic. From She’s Boujee to Bubble Bath, our retailers have used No. 26 to celebrate all of our favorite things. Think Pink and pair this sweet scent with an appropriately hued ribbon. Featured above: Azalea, Hot Pink, Pink, and Light Pink (all available in grosgrain and satin options). No. 27 – Cilantro, Orange and Myrrh; packed full of citrusy goodness, this fragrance is like a freshly cleaned kitchen packed into a little glass jar. Use No. 27 to remind your customers of what they love most: coming home, relaxing, and those Easy Sunday Mornings. Compliment 27’s citrus vibes with a zesty ribbon. Featured above: Lime, Kiwi, and Chartreuse (all available in grosgrain and satin options). No. 23 – Spearmint, Peppermint & Eucalyptus; a fragrance that is just as minty-fresh as your breath on a first date. Pair this cooler than cool fragrance with names that are equally dazzling: Man in Uniform or So Fresh, So Clean. Keep it Chill with an icy-cold colored ribbon. Featured above: Teal, Mint, Aquamarine, and Aqua (all available in grosgrain and satin options). No. 22 – Grapefruit & Lemon Verbena; the aromatic equivalent of a hundred rays of sunshine. This warm and fruity fragrance smells like sunsets, summer nights and fun drinks — the perfect way to say Oh, Happy Day! To top it off, explore our sunset-hued ribbon choices. Displayed above: Raisin, Currant, Old Gold, Torrid Orange and Gold (all available in grosgrain and satin options), and Dark Coral and Rust (available in satin only). No. 18 – Lavender & Sweet Clover; relax and unwind with dreamy swirls of soothing and sweet. Whether you’re longing for a Spa Day or Sweet Dreams, this fragrance will lull you away to your Happy Place. For an extra dose of Vitamin Sleep, add a cozy colored ribbon. Displayed above: Regal, Purple, Iris, Wisteria and Orchid (all available in grosgrain and satin options).  

Celebrate Back to School!

From Homecoming and High School Sweethearts to Rooting for the Home Team, there are lots of ways to add School Spirit to your personalized candle collection. How will YOU celebrate the local schools in your Neighborhood this Back to School season?

The season of sun, sand and surf is coming to an end, and that means it’s just about time to trade in Beach Days and Mermaid Hair for Bonfires and Sweater Weather. But before we tug on our toboggans and dive head-first into Pumpkin Spice season, there’s another milestone worth celebrating: Back to School. Whether your town has a major high school sports rivalry or is home to a quaint college campus, the Ella B. Candles Neighborhood line gives you the opportunity to pair local school spirit with the great home fragrance that your customers already love. And with classes (soon to be) back in session, now is the perfect time to create customized candles for your school! Smells Like Team Spirit If every fall your store is rushed by customers looking for school swag and mascot merch, you’ll score big with team spirit-inspired additions to your Neighborhood collection. This could be as simple as creating a candle with your school’s name, mascot, or motto. Take inspiration from these examples:
  • Go Tigers!
  • Home of the Highlanders
  • Rebel Pride
  • Brighton Bulldogs
  • Titan Nation
  • Green & Gold
  • Class of 2020
  • #CharlotteStrong
(Note: remember to be mindful of any existing trademarks, particularly if you’re creating a candle for a college or university.) Step it Up With Colored Ribbon Once you’ve settled on a great locally-inspired name, take your candle game to the next level with colored ribbon. With our optional double ribbon upgrade, you can add your school’s colors to the box. Options for Everyone While school-specific swag is an exciting way to expand your Neighborhood offerings, there are also reasons why you may want to keep your collection more generic. Maybe your town is divided by rival schools and you don’t want to pick sides. Maybe there are too many local schools in your city and you can’t represent them all. Or maybe you just want to create products that will appeal to a broader customer base. Whatever your reasoning, there are still plenty of ways to incorporate locally-inspired team themes in your Neighborhood collection without being school-specific. Here are some of our football-season favorites:
  • Game Day
  • Friday Night Lights
  • Time to Tailgate
  • Homecoming
  • Fall and Football
  • Football Mom
Think Beyond the Field Celebrating the home team isn’t the only way to ring in the new school year. Fall is also the season for teacher appreciation. Chuck the shiny red apple and give your customers gift options for their favorite teachers. ‘Best. Teacher. Ever.’ has become a favorite Neighborhood addition for our retailers. Looking for something even more meaningful? The Teacher candle from our Definition collection is a best-seller, and available in three sizes – 3oz, 8oz and 11oz. Your Turn! We hope that this blog post has inspired you to create your own school-inspired candles for your Neighborhood collection. If you get stuck brainstorming, remember that we’re always here to help! Whether you need help naming your new candles, or want to place your order in time for the Back to School rush, don’t hesitate to shoot us an email!