The New esSCENTials: 5 Gifts to Stock in Your Shop!

Retailers: looking for unique new gifts to stock on your shelves? From Happy Birthday to Happy Housewarming, the Neighborhood Line by Ella B. Candles offers a range of home fragrance products that can be custom-tailored to answer ANY gifting needs!

New to the Neighborhood? Here’s how it works: we partner with boutiques and small businesses across the country to create a collection of home fragrance products personalized for YOUR customers. Stockists start by picking scents, then assigning them unique names. (Locally-inspired names are the Neighborhood Line’s claim to fame, but we encourage our retailers to get creative and think beyond local when naming their creations!)

Our signature box-and-box wrapping makes any Neighborhood product the perfect grab-and-go gift, while your personalized touch turns it into the total package.

Whether you’re a new store planning your opening order or an existing retail partner ready to freshen up your offering, we know that a little inspiration can go a long way. That’s why we’ve compiled a shortlist of must-have gifts to include in your Neighborhood collection.

We call ’em the esSCENTials because these staples are sure to be hot sellers, no matter the season. Keep scrolling to see the Gotta-Have gifts that you’ve gotta keep in stock!

A Toast for the Host!

Don’t wait for the holidays to stock up on gifts for the host! ‘Hostess with the Mostest’ has consistently been a hot Neighborhood add-on, regardless of the season. For the new year, we’re offering a revamped version of this fan favorite. Whether your customers are shopping for the Queen of the Castle (or the King of the Kitchen), make sure they don’t turn up empty-handed with ‘A Toast to the Host.’

We recommend pairing ‘A Toast to the Host’ with Fragrance No. 19 (Jasmine, Lily and Bitter Orange) and Peach grosgrain ribbon (shown above).

Gifts for ANY Big Day!

‘Happy Birthday’ has long been a top Neighborhood add-on, but the once-a-year occasion isn’t the only Big Day your customers are shopping for. ‘Cheers to Another Year’ offers a celebratory gift that can cover a multitude of milestones — from birthdays to anniversaries (and even the New Year!)

We recommend pairing ‘Cheers to Another Year’ with Fragrance No. 11 (Lemon Zest and Vanilla) and Aqua grosgrain ribbon (shown above).

Gifts for Any Occasion!

Speaking of celebratory gifts that aren’t occasion-specific.. enter ‘Pop. Fizz. Clink.’ From raising a glass to the newlyweds to toasting a big promotion, this congratulatory concept can be gifted for any occasion that calls for champagne.

We recommend pairing ‘Pop. Fizz. Clink.’ with Fragrance No. 24 (Leather, Tobacco, Amber and Musk) and Toffee Shimmer satin ribbon (shown above).

A Unique Local Gift

Don’t forget to pay homage to Home Sweet Home! ‘There’s No Place Like Home’ makes a nod to wherever you call home, and makes the perfect housewarming or realtor gift.

We recommend pairing ‘There’s No Place Like Home’ with Fragrance No. 23 (Spearmint, Peppermint and Eucalyptus) and Light Coral grosgrain ribbon (shown above).

Something Special for Someone Special

From ‘Sweet Friend’ to ‘You Are My Person,’ add-ons that celebrate a special someone have always been a Neighborhood mainstay. New for 2020, ‘You Are My Sunshine’ offers a colorful new creation that can be gifted to soulmates and soulsisters alike!

We recommend pairing ‘You Are My Sunshine’ with Fragrance No. 27 (Cilantro, Orange and Myrrh) and Daffodil grosgrain ribbon (shown above).

At Ella B. Candles, family has always come first. Our company was born in our home, as a project to teach our daughters how to develop a product line. When we made the decision for Christopher to leave IBM to grow Ella B. Candles full time, we knew that it wasn’t just the four of us anymore. We were starting a new family; a work family.

As our work family has grown, we’ve carried over a lot of the values and traditions that we have in our own home. Here at the Hive, we aren’t separated by offices or cubicle walls. We work side by side, constantly in communication.

Every member of our family is a unique individual with gifts and needs and fears and hopes. We’ve shared stories and prayers; laughter and tears; moments of triumph and hardship. We’ve seen it all, and we’ve faced it together – as a family.

There’s a special bond that is forged when you work together. This is not a solo gig; every piece of the puzzle matters. From the first wax chips that are melted to the last bow that gets tied, so many hands touch every order. We all bring something a little bit different to the table, but when we come together, we create something beautiful. And if you ask us, that’s the kind of family worth celebrating.

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