It’s About to be Fall, Y’all!

Candle Season is Right Around the Corner…

While there’s no telling what the future holds, one thing is for certain: cold weather hasn’t been canceled. So whether this Fall brings back cider mills and bonfires — or just more cozy nights at home — celebrate the change of seasons with autumn-inspired additions for your Neighborhood collection! Here’s your step-by-step guide to bringing #FallVibes to your local candle line:

1. Start with Scent

When adding new candles to your Neighborhood collection, the best place to start is with scent! Your customers will swoon for these fab Fall fragrances:

Fragrance No. 25
Pumpkin, Ginger & Clove

Fragrance No. 4
Leather, Tea & Pomegranate

Fragrance No. 7
Bamboo, Teak & Black Currant

Fragrance No. 24
Leather, Tobacco, Amber & Musk

2. Festive Phrases

Once you’ve picked a fragrance (or two!), it’s time to name your new additions. Pair your seasonal scents with festive phrases. From Hey Pumpkin to Happy Fall Y’all, there are lots of ways to pay homage to Harvest Season in your hometown. Get inspired: check out the categories below!

Cold-Weather Classics:

  • Hello Fall
  • Happy Fall
  • It’s Fall Y’all
  • Fall Feels
  • Is it Fall Yet?

No Place Like Home:

  • Autumn in Albany
  • Carolina Autumn
  • Buffalo Fall is Best of All!
  • Fallin’ for Nantucket

Hot for Harvest Season

Whether you’re a bonafide Farm Girl (or just a farmhouse decor maven on Pinterest) there are lots of creative ways to get Hot for Harvest Season. For your inspiration: here are a few of our favorite creative candle name ideas (..for even more #FarmFresh fun, check out this blog post!)

Farm Fresh:

  • Hey Pumpkin
  • Harvest Time
  • Awe Shucks
  • Pumpkin Lovin’
  • Harvest Moon
  • Pumpkin Spice Life
  • Pumpkin Bumpkin

Did Someone Say Sweater Weather?

Still social distancing? Remind your customers that this Fall, the coziest place to be is home sweet home!

Keep it Cozy:

  • Sweater Weather
  • Let’s Snuggle
  • Cozy Home
  • Baby it’s Cold Outside
  • Let’s Get Cozy
  • By the Fire
  • Fall Nights

Gratitude is the Best Attitude

As we adjust to our new normal, it’s easy to forget all that we have to be grateful for. Remind your customers that a little gratitude can go a long way with tiny treats that give thanks for the little things in life!

Give Thanks:

  • Thankful Grateful Blessed
  • Gratitude is the best Attitude
  • Gather
  • Harvest Blessings
  • Give Thanks
  • Thankful
  • Gobble Til You Wobble

Say BOO! to Creepy Candles

Celebrate the SPOOKIEST time of the year with Halloween additions for your Neighborhood line! From having fun with pumpkin puns to brewing up something altogether BOO-jee, there are lots of ways to celebrate Halloween with the personalized candles in your Neighborhood collection. (Feast your eyes on more spooky-season staples here!)

  • Ghouls Just Wanna Have Fun
  • Little Miss Spookiness
  • Witch Please!
  • 100% That Witch
  • Ghouls Night Out
  • Basic Witch
  • Momster
  • I Put a Spell on You
  • Love Potion No. 9
  • Coulda Had a Bad Witch
  • Happy Hallo-Wine

The best way to make the candles in your Neighborhood collection POP is with colored ribbon. Here are the hues we’re loving this fall:

The New esSCENTials: 5 Gifts to Stock in Your Shop!

The New esSCENTials: 5 Gifts to Stock in Your Shop!

Retailers: looking for unique new gifts to stock on your shelves? From Happy Birthday to Happy Housewarming, the Neighborhood Line by Ella B. Candles offers a range of home fragrance products that can be custom-tailored to answer ANY gifting needs!

New to the Neighborhood? Here’s how it works: we partner with boutiques and small businesses across the country to create a collection of home fragrance products personalized for YOUR customers. Stockists start by picking scents, then assigning them unique names. (Locally-inspired names are the Neighborhood Line’s claim to fame, but we encourage our retailers to get creative and think beyond local when naming their creations!)

Our signature box-and-box wrapping makes any Neighborhood product the perfect grab-and-go gift, while your personalized touch turns it into the total package.

Whether you’re a new store planning your opening order or an existing retail partner ready to freshen up your offering, we know that a little inspiration can go a long way. That’s why we’ve compiled a shortlist of must-have gifts to include in your Neighborhood collection.

We call ’em the esSCENTials because these staples are sure to be hot sellers, no matter the season. Keep scrolling to see the Gotta-Have gifts that you’ve gotta keep in stock!

host hostess gift

A Toast for the Host!

Don’t wait for the holidays to stock up on gifts for the host! ‘Hostess with the Mostest’ has consistently been a hot Neighborhood add-on, regardless of the season. For the new year, we’re offering a revamped version of this fan favorite. Whether your customers are shopping for the Queen of the Castle (or the King of the Kitchen), make sure they don’t turn up empty-handed with ‘A Toast to the Host.’

We recommend pairing ‘A Toast to the Host’ with Fragrance No. 19 (Jasmine, Lily and Bitter Orange) and Peach grosgrain ribbon (shown above).

birthday anniversary gift

Gifts for ANY Big Day!

‘Happy Birthday’ has long been a top Neighborhood add-on, but the once-a-year occasion isn’t the only Big Day your customers are shopping for. ‘Cheers to Another Year’ offers a celebratory gift that can cover a multitude of milestones — from birthdays to anniversaries (and even the New Year!)

We recommend pairing ‘Cheers to Another Year’ with Fragrance No. 11 (Lemon Zest and Vanilla) and Aqua grosgrain ribbon (shown above).

congrats gift

Gifts for Any Occasion!

Speaking of celebratory gifts that aren’t occasion-specific.. enter ‘Pop. Fizz. Clink.’ From raising a glass to the newlyweds to toasting a big promotion, this congratulatory concept can be gifted for any occasion that calls for champagne.

We recommend pairing ‘Pop. Fizz. Clink.’ with Fragrance No. 24 (Leather, Tobacco, Amber and Musk) and Toffee Shimmer satin ribbon (shown above).

housewarming realtor gift

A Unique Local Gift

Don’t forget to pay homage to Home Sweet Home! ‘There’s No Place Like Home’ makes a nod to wherever you call home, and makes the perfect housewarming or realtor gift.

We recommend pairing ‘There’s No Place Like Home’ with Fragrance No. 23 (Spearmint, Peppermint and Eucalyptus) and Light Coral grosgrain ribbon (shown above).

gift idea candle

Something Special for Someone Special

From ‘Sweet Friend’ to ‘You Are My Person,’ add-ons that celebrate a special someone have always been a Neighborhood mainstay. New for 2020, ‘You Are My Sunshine’ offers a colorful new creation that can be gifted to soulmates and soulsisters alike!

We recommend pairing ‘You Are My Sunshine’ with Fragrance No. 27 (Cilantro, Orange and Myrrh) and Daffodil grosgrain ribbon (shown above).

Hello, Pumpkin!

Fall is right around the corner, and we couldn’t be more ready for the season of Pumpkin, Spice & Everything Nice!

As the weather gets cooler, we’re warming up to our favorite fall fragrances. Last week we shared harvest-inspired offerings from retailers across the country, and this week we’re Going for Gold Gourd with our beloved Fragrance No. 25. With notes of Pumpkin, Ginger and Clove, this warm-n-cozy scent makes the quintessential fall candle.

Keep reading to see the fun and inventive ways our retail partners incorporate this beloved fall fragrance into their Neighborhood collections.

Pumpkin Lovin’

With our Neighborhood line, retailers (like you!) have the opportunity to create a collection of personalized candles. While most of our retail partners choose to give their candles locally-inspired names, you’re not limited to what’s around you. Your candles will sell best when they have names that resonate with your customers. And since you know what your customers want, we encourage you to pick names that they’re sure to Fall in love with.

If locally-inspired names fly off your shelves — great! Keep that Local Love alive with names that celebrate wherever you call home: Alabama AutumnFall in Connecticut.

But if you find that your customers are craving something beyond your Neighborhood, don’t be afraid to get creative! Pumpkin Love is universal. No matter where you are, these fun-and-festive names would be a perfect fit for Fragrance No. 25:

  • Pumpkin Lovin’
  • Sweeter Than Pumpkin Pie
  • Pumpkin Chai
  • Pumpkin Spice & Everything Nice
  • Hey Pumpkin
  • Autumn Leaves & Pumpkins Please
  • Pumpkin Patch
  • Pumpkin Spice Life

We’re all about a little whimsy, but sometimes simplicity sells. If your customers are shopping for something simple, names like Heirloom Pumpkin or White Pumpkin are sure to please. Dress these classics up with a corresponding colored ribbon (pictured above: Heirloom Pumpkin with Old Gold grosgrain ribbon; White Pumpkin with Ivory grosgrain ribbon).

Pumpkin may be the main fragrance note in this fall scent, but that doesn’t mean you’re stuck in the Pumpkin Patch. While plenty of retailers get creative with naming Fragrance No. 25, the most popular name for this scent (hands down!) is Happy Fall Y’all.

There’s no wrong way to celebrate fall in your town. From keeping it local to spreading that Pumpkin Lovin’, we’ve shared some of our favorite ways to incorporate this scent in your Neighborhood collection. How will YOU serve up this fall fav?

Hot For Harvest Season

There’s no such thing as too many candles… and that rule is doubly true for fall candles. As the air turns cold and the sweaters come out, your customers will be craving cozy candles. Make your Neighborhood collection their one-stop shop for great seasonal home fragrance.

At Ella B. Candles we’re all about Keepin’ it Local, and we encourage our retailers to do the same. To help you pay homage to Harvest Season in YOUR hometown, we’re sharing some of our favorite Autumn Inspiration. Take a scroll to see how you can add a dash of fall to your locally-inspired Neighborhood collection!

Start with a Fragrance (or two…)

When it comes to fall fragrance, No. 25 (Pumpkin, Ginger & Clove) is the undisputed star of the show. Packed with spicy, pumpkiny deliciousness, it’s easy to understand why this scent is the go-to fall candle for our retail partners. But every star needs a supporting cast, so consider rounding out your autumn offerings with other fragrances.

Here are a few favorites that your customers are sure to Fall in love with:

  • No. 4 (Leather, Tea & Pomegranate) – Imagine slipping into your favorite leather jacket, taking a stroll through the apple orchard, then warming up with a mug of mulled cider. That’s fragrance No. 4.
  • No. 7 (Bamboo, Teak & Black Currant) – Smells like misty fall mornings and icy dew drops on blades of grass.
  • No. 24 (Leather, Tobacco, Amber & Musk) – The perfect after-dark scent, for when the bonfire burns out but the Harvest Moon is still burning bright in the night sky.

Tell your Town’s Story

Before your customers can fall in love at first smell, you need to catch their attention. That’s where naming comes in. Candle names tell a story, and with your Neighborhood collection, you get to be the storyteller. Choose names that click with your customers and tell the story of your town.

How do you welcome autumn in your neck of the woods?

Whether you’re a bonafide Farm Girl (or just a farmhouse decor maven on Pinterest) there are lots of creative ways to get Hot for Harvest Season.

For your inspiration, here’s how our retailers across the country are keeping it #FarmFresh this fall…

  • Farmer’s Wife
  • Farm to Market
  • God Made a Farmer
  • Farm Life
  • Farmer’s Market
  • Farmstead
  • Rustic Red Barn
  • Barn Dance
  • Iowa Harvest
  • Harvest Moon
  • Husker Harvest
  • Harvest Time
  • Bourbon Country

Top it Off with a Bow

Your Neighborhood candles will come packaged in our signature box and bow. For an extra dash of fall flare, upgrade to a colored ribbon.

Here are the hues that are speaking to us this Harvest Season:

  • Rust (available in 7/8″ satin only)
  • Seal Brown
  • Old Gold
  • Moss
  • Wine

We hope these Harvest Vibes have inspired you to expand your Neighborhood collection this autumn. If you need any help picking fragrances, choosing locally-inspired names, or putting together your fall order, don’t hesitate to reach out: madeline@ellabcandles.com

Tell Your (Scent) Story

If you’re an Ella B. Candles retailer, you’re already familiar with the Neighborhood concept: pick your favorite fragrances and give them locally-inspired names to create a candle collection that is custom-tailored for your hometown. But… what if you want to think outside of the Neighborhood?

You aren’t limited to street names and parts of town. There are plenty of ways to expand your collection, from sweet sentiments to sassy taglines. We love to see how our retailers get creative when naming the candles in their collections, and we want to inspire you to explore the possibilities. With 27 fragrances and a full spectrum of colored ribbons to choose from, there are endless ways to tell your story. Here are some of our favorite creative pairings.

No. 26 – Sandalwood & Cashmere; a fabulously feminine fragrance that is soft, sweet, and undeniably chic. From She’s Boujee to Bubble Bath, our retailers have used No. 26 to celebrate all of our favorite things. Think Pink and pair this sweet scent with an appropriately hued ribbon. Featured above: Azalea, Hot Pink, Pink, and Light Pink (all available in grosgrain and satin options).

No. 27 – Cilantro, Orange and Myrrh; packed full of citrusy goodness, this fragrance is like a freshly cleaned kitchen packed into a little glass jar. Use No. 27 to remind your customers of what they love most: coming home, relaxing, and those Easy Sunday Mornings. Compliment 27’s citrus vibes with a zesty ribbon. Featured above: Lime, Kiwi, and Chartreuse (all available in grosgrain and satin options).

No. 23 – Spearmint, Peppermint & Eucalyptus; a fragrance that is just as minty-fresh as your breath on a first date. Pair this cooler than cool fragrance with names that are equally dazzling: Man in Uniform or So Fresh, So Clean. Keep it Chill with an icy-cold colored ribbon. Featured above: Teal, Mint, Aquamarine, and Aqua (all available in grosgrain and satin options).

No. 22 – Grapefruit & Lemon Verbena; the aromatic equivalent of a hundred rays of sunshine. This warm and fruity fragrance smells like sunsets, summer nights and fun drinks — the perfect way to say Oh, Happy Day! To top it off, explore our sunset-hued ribbon choices. Displayed above: Raisin, Currant, Old Gold, Torrid Orange and Gold (all available in grosgrain and satin options), and Dark Coral and Rust (available in satin only).

No. 18 – Lavender & Sweet Clover; relax and unwind with dreamy swirls of soothing and sweet. Whether you’re longing for a Spa Day or Sweet Dreams, this fragrance will lull you away to your Happy Place. For an extra dose of Vitamin Sleep, add a cozy colored ribbon. Displayed above: Regal, Purple, Iris, Wisteria and Orchid (all available in grosgrain and satin options).

 

Celebrate Back to School!

From Homecoming and High School Sweethearts to Rooting for the Home Team, there are lots of ways to add School Spirit to your personalized candle collection. How will YOU celebrate the local schools in your Neighborhood this Back to School season?

The season of sun, sand and surf is coming to an end, and that means it’s just about time to trade in Beach Days and Mermaid Hair for Bonfires and Sweater Weather. But before we tug on our toboggans and dive head-first into Pumpkin Spice season, there’s another milestone worth celebrating: Back to School.

Whether your town has a major high school sports rivalry or is home to a quaint college campus, the Ella B. Candles Neighborhood line gives you the opportunity to pair local school spirit with the great home fragrance that your customers already love. And with classes (soon to be) back in session, now is the perfect time to create customized candles for your school!

Smells Like Team Spirit

If every fall your store is rushed by customers looking for school swag and mascot merch, you’ll score big with team spirit-inspired additions to your Neighborhood collection.

This could be as simple as creating a candle with your school’s name, mascot, or motto. Take inspiration from these examples:

  • Go Tigers!
  • Home of the Highlanders
  • Rebel Pride
  • Brighton Bulldogs
  • Titan Nation
  • Green & Gold
  • Class of 2020
  • #CharlotteStrong

(Note: remember to be mindful of any existing trademarks, particularly if you’re creating a candle for a college or university.)

Step it Up With Colored Ribbon

Once you’ve settled on a great locally-inspired name, take your candle game to the next level with colored ribbon. With our optional double ribbon upgrade, you can add your school’s colors to the box.

Options for Everyone

While school-specific swag is an exciting way to expand your Neighborhood offerings, there are also reasons why you may want to keep your collection more generic. Maybe your town is divided by rival schools and you don’t want to pick sides. Maybe there are too many local schools in your city and you can’t represent them all. Or maybe you just want to create products that will appeal to a broader customer base.

Whatever your reasoning, there are still plenty of ways to incorporate locally-inspired team themes in your Neighborhood collection without being school-specific.

Here are some of our football-season favorites:

  • Game Day
  • Friday Night Lights
  • Time to Tailgate
  • Homecoming
  • Fall and Football
  • Football Mom

Think Beyond the Field

Celebrating the home team isn’t the only way to ring in the new school year. Fall is also the season for teacher appreciation. Chuck the shiny red apple and give your customers gift options for their favorite teachers.

‘Best. Teacher. Ever.’ has become a favorite Neighborhood addition for our retailers. Looking for something even more meaningful? The Teacher candle from our Definition collection is a best-seller, and available in three sizes – 3oz, 8oz and 11oz.

Your Turn!

We hope that this blog post has inspired you to create your own school-inspired candles for your Neighborhood collection. If you get stuck brainstorming, remember that we’re always here to help!

Whether you need help naming your new candles, or want to place your order in time for the Back to School rush, don’t hesitate to shoot us an email!