Refresh Your Store Display!

Retailers: has it been a hot minute since you’ve had customers in your store? We’re here to help you freshen up before you re-open your doors! This week we’re sharing tips and tricks that will have your Ella B. Candles store display re-open ready in time. Keep scrolling: your Fresh Start begins now!

Burn, Baby, Burn!

We want your customers to fall in love at first smell, and one of the best ways to do that is with in-store testers. Back in the good ‘ol days (AKA three months ago) displaying unlit testers that could be picked up and sniffed offered customers an easy way to experience all of the fragrances in your collection (..and also curbed any temptation to pop open the box to sneak a whiff! 😉)

Unfortunately, COVID-19 concerns are reshaping the shopping experience for stores across the country, and some retailers may feel that unlit testers are an unnecessary touchpoint. To combat these concerns, we encourage you to find new ways to make happy smells part of your in-store experience! Burning your testers is a great way to catch your customers’ attention with scent while keeping the candle safely out of reach, and assigning specific scents to different sections of your store can establish instant ambience.

Not ready to ditch the unlit testers in your store display? Keep your wax under wraps! Our testers come topped with paper dust covers. While these paper covers definitely don’t have antibacterial properties, they can help keep things fresh in between sniff-tests!

So Fresh. So Clean. So Free!

No matter how you display your in-store testers, FRESH IS BEST! To help you spruce up your store display, we’re offering FREE replacement testers with re-orders* for a limited time. (Check the fine print at the bottom of this post for details!)

In-Store Signage

We’ve always believed that small businesses are the backbone of any town or city. As we’ve watched our retail partners across the country face uncertainty and overcome unprecedented obstacles, we’ve been reminded of what a vital light small businesses can be to the communities they serve. Now more than ever, it’s crucial that consumers support their local businesses. To help keep the local love alive, we provide complimentary Shop Local signage that you can incorporate in your store display.

Let’s Talk Product Placement!

Literally! How are Ella B. Candles products placed throughout your store? If your current configuration isn’t catching your customers’ attention, it may be time to get creative and rearrange. Our candles won’t suffer separation anxiety if you spread them out around your store. In fact, our retailers often report a boost in sales when they include Ella B. Candles in themed store displays and vignettes.

Got a Wedding Season end-cap? Your ‘Pop. Fizz. Clink.’ candle just found its new home! Got a section for teacher gifts? Make room for ‘Best. Teacher. Ever.’ Got a spot for summer essentials? Sounds like prime real-estate for ‘Tropic Like it’s Hot.’

Speaking of Summer Essentials…

Season-inspired candles are always top sellers, and with warm weather on the horizon, now is the perfect time to add a splash of summer to your Neighborhood collection. Need a little inspo? We’ve got you covered! Check out our best Scents for Summer, then get inspired with Candle Names for Summer.

*FREE TESTER PROMO: $150 minimum order required. One tester per SKU, only eligible on Neighborhood and Well Stated SKUs ordered within the last 12 months. 11oz only. Excludes Holiday SKUs. For immediate ship orders only. Promotion ends 6/30.

Spring is in the Air! With warm weather right around the corner, it’s time to celebrate the change of seasons with a splash of citrus!

Fun Fact: citrus sells best! The Neighborhood Line consists of twenty-seven fragrances. Of those twenty-seven, it’s our citrus-inspired scents that consistently top the short-list of bestsellers. While we always encourage our retail partners to keep diversity in mind when choosing fragrances, there’s no denying that a pop of citrus plays a key role in any collection.

Could your candle collection use a breath of fresh air this spring? Beat the post-holiday blues and start the year off right with a dose of Vitamin C!

All About that OJ OG

When Ella B. Candles was launched in 2011, we only offered one fragrance. A blend of sweet citrus notes with a hint of wood, it was equally elegant and playful — attributes that made it an instant classic. Known today as Fragrance No. 15 (Grapefruit, Citrus & Evergreen), that OJ OG scent remains our #1 bestseller and a mainstay in personalized candle collections across the country.

While No. 15 may check the box on citrusy goodness, why stop with one?

Fresh Squeezed Scents

If you’re ready to handpick an additional citrus scent for your collection, you’ll find plenty up for grabs at the Ella B. Candles grove…

• No. 1 (Mandarin Orange & Vanilla) – Warm, sweet, and wonderfully versatile
• No. 11 (Lemon Zest & Vanilla) – Often likened to cake without the calories, think of this sugary sweet scent as your Neighborhood collection’s dessert course
• No. 22 (Grapefruit & Lemon Verbena) – The strongest scent in our citrus line-up, grapefruit dominates in this energizing blend
• No. 27 (Cilantro, Orange & Myrrh) – Towing the line between fresh and cozy, this fragrance is the quintessential clean house scent. Did someone say Spring Cleaning?

Here Comes the Sun Fun!

Once you’ve picked a new scent (or scents) for your collection, it’s time for the fun part: giving it a name! Welcome spring with a season-specific name (like Spring Awakening or Spring Clean) OR, for candles that will sell into the summer months, try something sunny and bright:

• You Are My Sunshine
• Sunshine In My Pocket
• Be The Light
• Here Comes The Sun
• Shine Bright
• The Future Is Bright

Pair your sunny slogan with a colored ribbon to make your new addition the total package. Shown above: our snack-size votives tied with Torrid, Light Coral, Old Gold and Daffodil grosgrain ribbons.

Local Flavor

Lookin’ to Keep it Local? Bring your seasonal additions back home by pairing citrus scents with a splash of local flavor. Above: locally-inspired options, shown in our 8oz travel tin.